Good news. The future has arrived. Elon Musk, the richest man on earth, has built a product that uses the Hillsborough dead as comedy source material, and wrapped a subscription model around it. Sixteen dollars a month. For the truth.

Because that’s what he says. “Only Grok speaks the truth.” Write it down. Put it on your wall. The truth costs sixteen dollars and will, on request, deliver a vulgar roast about 97 people who were unlawfully killed. That’s not a bug. It’s in the manual. xAI published documentation describing “objectionable, inappropriate, and offensive” as a product objective. Not a risk. A promise.

And you, yes you, live in a society that responds to this with a press release.

The British government calls it “sickening and irresponsible” and then announces that legislation might be coming, sometime in 2026, after consultation, after a summer of reports, after everyone who wants to be heard has been heard. Charlotte Hennessy, whose father Jimmy died in the crush in Sheffield, has been waiting since 1989. Nearly there.

In the meantime, every new user who stumbles across Grok on X learns that Liverpool fans were to blame. Not because anyone believes it. But because a statistics machine reproduces the most extreme version of the internet on demand, without friction, while a billionaire laughs about it at a party and calls it freedom.

“Anonymous users asked for it.” Classic. The arms dealer washing his hands. xAI built it. xAI promotes it. xAI cashes in. The anonymous user is the excuse the system threw in for free.

Experts analyse. Journalists frame it as a “complex ethical issue.” Policymakers announce inquiries. And the machine keeps running, because that’s exactly what a machine does when nobody pulls the plug, and everyone is too busy explaining why pulling the plug isn’t quite so straightforward.